Lights, camera, action, and bring your own popcorn -- Consumer Noize goes to the movies.. Hits, misses and guidance in building consumer trust.

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Featured Video

A critically important reminder for business that -- out of dozens, thousands (or even millions) of customer contacts a year -- every once in a while,a tiny (hopefully) number of those customers will be treated poorly. In this digital, social networked world,, however, a poorly treated customer may have the means, motivation and unique skills to tell the world. In the unlikely event that you have been living in a cave, "United Breaks Guitars" (Chapter 1, a follow-up statement, and Chapter 2) are perfect lessons.

And here's an example of how one company -- Taylor Guitars (maker of the guitar that was broken) took lemons and made lemonade. Nearly half a million people have viewed this video.

- more to come-